8 Suggested Items to Include in Your Email Marketing Checklist

Goal List
List down the specific goals you wish to achieve with your email. Once you’re done creating your email, use the checklist to verify whether all goals have been accomplished or not.

Outline and Format
It never hurts to have a draft and outline to work with. The details in your outline must then be included in your checklist. Reviewing them will allow you to determine if all key points have been properly addressed by your email. Secondly, make sure that your preferred format is included in your email marketing checklist. In most cases, your email marketing format would usually include but isn’t limited to subject header, introductory paragraph, body, conclusions, closing paragraph, call to action, and miscellaneous details.

Email Address Validation
There’s no point sending out an email if there’s no one to read it. Hence, take out your opt-in list and consider sending a confirmation email to verify whether all email addresses in your list are still active.

Testing Procedures
Try to think of the various tests your email must be subjected to for quality control.

Monitoring Results
Include in your checklist a periodic assessment period for your emails. Compute the conversion rate, click-through rate, referral rate, and any other applicable statistics for your email marketing campaign.

Previous Mistakes and Concerns
Include in your checklist a list of things you did wrong or overlooked in the past email. This will prevent history from repeating itself with your current email. Next, if there are any issues or concerns which you had promised your customers to address on your next email, include them in your checklist as well. It will remind you to address them as promised when you are in the process of formulating your latest email.

Email Versions
Some of your customers may prefer a text-only email while others may prefer graphic-heavy emails. If you are creating more than one version of your email, all versions with the appropriate reminders should also be included in your checklist.

Link Checking
Finally, remember to double-check all links pasted in your email to ascertain that they are clickable and that they do redirect your readers to the appropriate and functioning pages.

Make sure you have your email marketing checklist with you all the time. Remember to use this for monitoring and evaluating every email you send.

Tallies for computing the conversion rate of your email marketing campaign must not, of course, include those which had performed the desired reaction but without the use or help of your email.

How to Compute for the Conversion Rate of Your Email Marketing Campaign
There are various online and offline software to help you compute the conversion rate of your email marketing campaign. Most of them are affordable and easy to use. Of course, you can always opt to hire the services of an Internet marketing firm to compute and monitor the conversion rate of your email marketing campaign as well.

How to Improve the Conversion Rate of Your Email Marketing Campaign
You now know how to compute for your conversion rate and let’s just say that the resulting figures aren’t as impressive as you want them to be. If so, here are a few things you can do to improve your conversion rate.

Validate email addresses included in your list.
Are all of them in working order? How about sending everyone in your list a confirmation mail to ensure that their email addresses are still working? If most appear not to be functioning anymore then that could be one reason why your conversion rate is so low!

Increase or improve payment options.
If sale increase is the desired action then take a good look at your payment options. Have you perhaps failed accommodating your customers needs with regard to payment options? Do you only accept cash payments? Maybe it’s time to accept credit card transactions and money orders?

Expand your market.
It’s possible that you’ve done all you could in your current target market and unless you’ve got a new product to introduce then maybe it’s time to pack your bags and find a new market. You could try a new location or age group. If it’s the former, make sure that you perform the necessary adjustments with your prices, terms and conditions, and lastly, your delivery options and charges.

Review your order process.
Could some of the links used in your order process be malfunctioning? This is another possible reason why your conversion rate hasn’t been improving. Review your order form. Are there any modifications you should perform?

Lastly, consider consulting an Internet marketing expert if your problems with conversion rates continue. Good luck getting your ratings up!