Email Marketing Vendors

Whenever you send marketing emails to prospects, you always run the risk of contacting closed, false, and non-existent email addresses. These are just a few of the issues that you can expected to face whenever you choose to buy databases of email address rather than building up your own. Keep in mind that a targeted email list is the one that would give you profits. The ones that are up for sale on eBay are not likely to work for you.

However, even if you have painstakingly created a targeted email list, your emails are still susceptible to bouncing problems. An email will bounce if and when the intended recipient refuses or can’t receive the email at all. In cases like this, the message will go back to the sender with an error text signifying the reason the message can’t be sent.

But you can solve the problem of bouncing emails in just a few steps. However, this solution will only work for created email lists and not for bought email lists.

1. Put a proper sender’s name on your emails.
Email spam filters are always checking where the email came from before it can be cleared. If it can’t find the valid sender’s name in the proper fields, then it will be considered as spam. And as such, it will never find its way in the recipient’s inbox. It would stay forever in the spam folder until the come across it and take it out of there. And that scenario is not very likely.

2. Request your email subscribers to add your address in their contacts list.
If your name and email address are added to the contacts list, then the email filters that could bounce your message back would be avoided. It’s like giving your emails an exclusive entry pass to the inbox without having to go through scrutiny.

3. Double check the spelling and format of the email address you have on your list.
In the digital world, the worse mistake you can make is a human error. Make sure that you ask your prospects to retype their emails on the fields provided on the opt-in pages to be sure of an accurate address every time.

4. Provide for a confirmation link for subscriptions.
In order to make sure a real person had subscribed to your emails and not a robot, have your users check their emails and click the confirmation link provided therein. This way, you also protect your own interest. With an email confirmation process in place, you won’t be accused of sending unsolicited mails to your prospects.