With Spam guard, you can put the junk email in a separate folder that you do not even have to bother going through. If you want to, you can delete junk emails all at one time. This makes it easier to keep wanted mail and unwanted mail separated, as well as your folder file size down. You must note that some important emails have the potential of being spammed, and unless you search each and every email, you will not know this. So even with the spam guard, you are still not one-hundred percent free of going through junk emails.

Some people wonder how they receive junk email. This is easy. When you are searching different sites, and sign up for entrance onto them, your email and other information is sold to a third party, and here comes all the unwanted mail. It may seem like nothing, but it can really be annoying. Junk emails have the capability of causing viruses, and this can be a big headache. The viruses can cause your computer to shut down, or not work completely, sometimes not at all.

A junk email can also be very harmful physically. If the wrong person sends a fictitious email, they may get someone to give their personal information, and you could have someone knowing exactly where you live, and this is not a good idea. A lot of people use junk emails to get information about people, and stalk the person and cause harm to them.

Another bad deal with a junk email is it can ask for financial information. If someone is thinking they are subscribing to a company, or ordering something from a secure site through the junk email, they can be wrong. It is generally hard to trace junk emails, more so than an email from a legit company. The time it takes to track down the con artist who sent you out the junk email could be too long, and your bank account can be completely wiped out.

With junk email, everyone usually deletes them immediately. In the event these emails make it through your spam blocker, it is best if you immediately flag them, and send them to your trash. Some people will also report them to their email system provider, if they suspect them to be a great threat. No one wants a junk email, but with the companies selling email addresses, it is hard to steer clear of them.

However, even if you have painstakingly created a targeted email list, your emails are still susceptible to bouncing problems. An email will bounce if and when the intended recipient refuses or can’t receive the email at all. In cases like this, the message will go back to the sender with an error text signifying the reason the message can’t be sent.

But you can solve the problem of bouncing emails in just a few steps. However, this solution will only work for created email lists and not for bought email lists.

1. Put a proper sender’s name on your emails.
Email spam filters are always checking where the email came from before it can be cleared. If it can’t find the valid sender’s name in the proper fields, then it will be considered as spam. And as such, it will never find its way in the recipient’s inbox. It would stay forever in the spam folder until the come across it and take it out of there. And that scenario is not very likely.

2. Request your email subscribers to add your address in their contacts list.
If your name and email address are added to the contacts list, then the email filters that could bounce your message back would be avoided. It’s like giving your emails an exclusive entry pass to the inbox without having to go through scrutiny.

3. Double check the spelling and format of the email address you have on your list.
In the digital world, the worse mistake you can make is a human error. Make sure that you ask your prospects to retype their emails on the fields provided on the opt-in pages to be sure of an accurate address every time.

4. Provide for a confirmation link for subscriptions.
In order to make sure a real person had subscribed to your emails and not a robot, have your users check their emails and click the confirmation link provided therein. This way, you also protect your own interest. With an email confirmation process in place, you won’t be accused of sending unsolicited mails to your prospects.

Don’t Send Unsolicited Email
They won’t read it, and that’s best case scenario. What could be worse is that they’ll label your email as SPAM and you risk getting blacklisted by their email provider or have your account suspended or removed. And the worst thing that could happen is for your recipients to spread bad things about you, which you can’t really blame them for since you’re the one at fault. Yes, we know you had good intentions, but it’s just not enough. If you truly have nice news to share then surely you could convince them to give you their email addresses!

Do Build Your Email Opt-In List
Email marketing always starts with an email opt-in list. Opting-in signifies their approval of receiving emails from you. Now, you’re probably wondering how to build your opt-in list, right? First, you need to hook their interest: what could you offer that they’d want badly enough to opt-in to your list? This could be a promise to provide them valuable tips on your area of expertise or other freebies. You could give subscribers a preferential discount rate or some other privilege.

Do Subscribe to a Proper Format
Email marketing newsletters adhere to a general format. It all starts with the subject line: make good use of this. Make sure to call your readers attention, let them know that it’s not SPAM and that they did sign up for it. Lastly, make sure it contains the key topic of your email.

Next to this would be the salutations. Be sure to personalize your letter by addressing them directly and using your recipients name. Your introductory paragraph should be brief and detailed, the body of your email equally concise, and your closing paragraphs containing a summary and call to action.

Don’t Bombard Them with Emails
Consider contacting them on a weekly basis at the least. If, however, you think that what you have to say deserves daily contact then at least give your subscribers an option to receive your email either daily or in a digested form.

Do Offer Them a Chance to Unsubscribe
Lastly, let them know right from the start that they always have the option to unsubscribe. When you do, you’re also letting them know that you’re confident they won’t do that because what you have to share would be truly valuable to them.