Personalize it.
Rather than starting on an impersonal note with Dear Customer, make it more personalized by using their first names. As for the rest of your email newsletter, remember to directly address your customer. Using their first names once in a while would also be a nice touch.

Also, make sure to configure your email newsletter software to send birthday greetings to your subscribers. Although it’s a programmed action, subscribers will still appreciate the thought behind it.

Be careful about making assumptions.
Misassumptions can make you end up addressing your customers incorrectly. If you are introducing a new product in your next newsletter, should you write in with the assumption that they’d be automatically receptive to your new product? Would they have prior knowledge about it already? Exert time and effort in researching about your subscribers to be able to address them properly.

Know your target market.
Be sure about your target markets demographics. If you thought your products appeal best to adults and wrote your newsletter accordingly, what would happen if your subscribers turn out to be teenagers? You would have lost them right away once they see the formal tone of your letter or the topics you’ve discussed and which they can’t relate to.

Always use a respectful and courteous tone.
It doesn’t matter what kind of target market you’re addressing. It never hurts to be respectful and courteous. This doesn’t mean you’ll have to address them by Sir or Madam all the time but opening your letter with pleasant salutations could be a nice touch. Issue your call to action with courtesy rather than stating it as a command.

Take care with how you write.
Capitalization helps in providing emphasis, but they can also be interpreted as shouting or talking down to someone so make sure you use it appropriately. Be just as careful with punctuation marks and underlining.

Get feedback.
Lastly, is there any better way to know how to properly address your customers than asking them yourself? You can do this by conducting polls, surveys, or behind-the-scenes research. Be careful though. People can be pretty tough when it comes to giving feedback so don’t take it personally. Use it instead to further improve your public relation skills. After all, what the customer wants, you try your best to provide!

Tallies for computing the conversion rate of your email marketing campaign must not, of course, include those which had performed the desired reaction but without the use or help of your email.

How to Compute for the Conversion Rate of Your Email Marketing Campaign
There are various online and offline software to help you compute the conversion rate of your email marketing campaign. Most of them are affordable and easy to use. Of course, you can always opt to hire the services of an Internet marketing firm to compute and monitor the conversion rate of your email marketing campaign as well.

How to Improve the Conversion Rate of Your Email Marketing Campaign
You now know how to compute for your conversion rate and let’s just say that the resulting figures aren’t as impressive as you want them to be. If so, here are a few things you can do to improve your conversion rate.

Validate email addresses included in your list.
Are all of them in working order? How about sending everyone in your list a confirmation mail to ensure that their email addresses are still working? If most appear not to be functioning anymore then that could be one reason why your conversion rate is so low!

Increase or improve payment options.
If sale increase is the desired action then take a good look at your payment options. Have you perhaps failed accommodating your customers needs with regard to payment options? Do you only accept cash payments? Maybe it’s time to accept credit card transactions and money orders?

Expand your market.
It’s possible that you’ve done all you could in your current target market and unless you’ve got a new product to introduce then maybe it’s time to pack your bags and find a new market. You could try a new location or age group. If it’s the former, make sure that you perform the necessary adjustments with your prices, terms and conditions, and lastly, your delivery options and charges.

Review your order process.
Could some of the links used in your order process be malfunctioning? This is another possible reason why your conversion rate hasn’t been improving. Review your order form. Are there any modifications you should perform?

Lastly, consider consulting an Internet marketing expert if your problems with conversion rates continue. Good luck getting your ratings up!